The Lifestyle Lift™ vs. The Howard Lift by Paul S. Howard, MD

Facelift Alabama

Plastic Surgeon Birmingham Alabama

The Lifestyle Lift™ (or LSL) continues to generate publicity, both good and bad, in the beauty business universe.  Ongoing lawsuits in the State of Florida brought by attorney general Pam Bondi as well as dueling articles in plastic surgery practice magazines explaining and dismissing the litigious nature of the LSL Company keep the spotlight on this controversial marketing company.  It is not known, the malpractice history of the LSL doctors, yet their history of suing and being sued regarding their trademarked name and aggressive marketing practices is well documented in public forums.  Let me be absolutely clear, LSL is not a facelift nor any kind or combination of surgical procedures.  Once again, the LSL is not a facelift.  The precise nature of the company is a little vague but we do know that it is a marketing juggernaut flooding the TV waves, radio and more recently the internet with a multi-million ($15 million or so) dollar ad campaign featuring the once popular Debbie Boone, daughter of teen idol Pat Boone of white-buckskin-shoe fame.

When one analyzes this expansive company it is easy to understand why there is a cottage industry of cases (patients) searching for plastic surgeons to re-do or correct the surgeries done under the auspices of this marketing company.  The LSL brand is metastasizing to every possible market as researched through their massive call bank in Troy, Michigan.  The major problem they are experiencing is the fact that they have grown rapidly, have roughly 90 doctors on the payroll nationwide, and it appears they are having one helluva time controlling the quality of their product.  Roughly 20% of their surgeons are actually board certified plastic surgeons.  As with any statistical analysis, there is a bell curve describing the quality of their surgeons.  It’s just the numbers are so large that the one’s with poor results number in the thousands every year.

The LSL marketing machine touts 3-4 facelifts a day (per doctor) and a procedure that only takes an hour to do.  When you consider that many of their surgeons are youthful, an hour facelift is improbable.  It seems that time is made-up by handling the incisions with haste.

Dr. Paul S. Howard

Regardless, Forrest Gump said it best, “Life’s like a box of chocolates, you never know what you’re gonna’ get.”  You can say same about the LSL.

In our efforts to separate what we do from LSL, we make a point of offering only one facelift per day performed entirely by a myself, a real board certified plastic surgeon with no consultationists, no fellows or residents involved with the personalized patient care.

As far as the facelift procedure itself, our Howard Lift has many commonalities with the LSL except it was developed from patient requests and follow-up over many years and not to satisfy a preconceived marketing plan.  Also, the Howard Lift is only the base procedure taking care of the cheeks and jawline.  Each patient receives a complete evaluation including the neck, eyelids, brow, and nose as needed.  A complete skin care evaluation with appropriate skin care including chemical peels and CO₂ laser resurfacing as indicated.  All of this is included at a cost comparable to the LSL except you know your board certified plastic surgeon and his entire staff prior to the day of surgery.  Follow-up is provided exclusively by myself and my staff so there are no covering physicians or strangers involved in your surgical care or follow-up.

For an in-depth explanation of our philosophy of practice and opinions on the surgical issues of the day, log-on to our web site www.thehowardlift.com and access our photo galleries and informative Faceliftology™ Blog.  The number one reason for unhappiness with a plastic surgical result is a lack of information and not being fully informed about your surgeon and his

Dr. Paul S. Howard is Board Certified by the American Board of Plastic Surgery.  To schedule a consultation with Dr. Howard to discuss your cosmetic surgery goals, please call 205-871-3361

*Faceliftology is a registered trademark, registered by Dr. Paul S. Howard, Plastic Surgeon Birmingham, Alabama.

*The LifeStyle Lift is a registered trademark, registered by Lifestyle Lift Holding, Inc. Michigan.

The Misunderstood Facelift

Facelift procedures have been a part of the plastic surgery lexicon since the early 1900’s. At that time, there were no board certifications, Teddy Roosevelt was President, the Great World Wars had yet to begin and antisepsis and anesthesia were in their infancy. Against this backdrop of medical history facelifts, eyelid surgery, and rhinoplasty were performed in doctor’s offices and in front of crowds of people for marketing purposes. Howard Crum, MD wrote of his experiences with live surgery demonstrations in front of “thousands” of rapt on-lookers as well as a number of psychologically disturbed voyeurs hoping to see some blood and maybe a mishap or two. Cosmetic surgery was done in hotel lobbies, at conferences, and in ballrooms to standing-room-only crowds punctuated with a police presence. The surgeons performing these dramatic operations were the “rock-star” doctors of the day carrying reputations about reproach. As the market for these surgeries expanded the number of unscrupulous practitioners increased dramatically. The unskilled and poorly trained surgeons were making a mockery of cosmetic surgery and in fact, became dangerous to the point where one such surgeon tried to make a patient taller by breaking her legs and resetting the normal bones. Unfortunately, the patient lost both of her extremities. Reputable surgeons responding to these rogue doctors tried to limit physician marketing seeing these advertisements as a way to circumvent the tried and true patient referral sources which tended to enrich doctors with good results at the expense of those whose results were not as good. Marketing expertise had taken the place of surgical expertise. Plastic surgical training programs began to spring-up across the country after WWI where the horrific injuries associated with “trench” warfare were shipped to England and the USA for reconstruction. The best surgeons were on the front lines of repairing war injuries and as far back as the 1920’s Sir Harold Gillies of England and New Zealand was of the early proponents of the so-called “cosmetic reconstruction.” That is, reconstructive surgery of the face with the ultimate goal being not only a good or reasonable appearance but an attractive face. Dr. Gillies and his famous trainee, Dr. Ralph Millard, wrote a textbook to this effect in 1954 and Dr. Millard continued to be the “poster child” for the relationship between reconstructive and cosmetic surgery. It sounds foolish and ignorant for a surgeon to claim some sort of providence in facial aesthetics yet offers no educational training or pertinent experience as a surgeon to back up their improvable claims of superiority in our field of plastic surgery. In fact, aesthetic considerations are so pervasive in the plastic surgery residency that almost every patient and every challenge, whether cosmetic or reconstructive, is evaluated under the prism of Drs. Gillies and Millard. We aspire to surpass the normal and attempt to achieve the “Ideal Beautiful Normal” (D. Ralph Millard, MD).

Trying to answer the question “who are the best cosmetic surgeons” is impossible because the question applies to each individual surgeon and not entire groups of surgeons. On a group basis, competence can only be determined by training and education, and subsequent board certification and not by marketing skill.

Dr. Howard has been a Top Facelift Plastic Surgeon for over 20 years.  To learn more, please visit his web sites:

Read more about top facelift surgeon Dr. Paul Howard in Birmingham, Alabama.

Read more about Dr. Paul Howard’s popular short incision face lift with no general anesthesia.

The Mid-Facelift by Paul S. Howard, MD, FACS

Facial aging is complicated by genetics, environment, sun damage, smoking, and drinking.  There is not a single procedure that works for everyone, therefore it is important that individualized evaluation leads to an operation which is specific for that person.  The uniqueness of all faces as well as the patient’s desires may lead to a slightly different surgical approach for each individual.  Another way to say this is that the one-size-fits-all facelift has become antiquated.  To facilitate individualized care we prefer to look at each part of the face separately leading to a unique surgical treatment plan.

We divide the face into its component parts; forehead, eyes, midface, and neck with primary emphasis on the midface.  Midface aging is characterized by sagging of the facial soft tissues causing a deepening of the nasolabial folds, dark circles beneath the eyes, and the development of marionette lines from the corner of the mouth to the jaw line.  The jaw line becomes less defined as the sagging facial soft tissues drop below the mandible causing jaw line “bubble.”  In addition to the sagging soft tissues aging always involves a loss of volume and a loss skin elasticity.  It is the surgeon’s charge to address individual manifestations of aging for each component part of the face.  Elevating the soft tissues must be done and requires a specific vector or direction of elevation which may be unique for each face.  This maneuver defines the jaw line, improves the deep nasolabial folds, addresses the marionette lines, and elevates the lower eyelid skin.  This procedure is always required and must be performed accurately with minimal incisions.  Elevation of the cheek tissues is so important that it must be done under direct vision with the results being technique dependent.  The incisions are much less obvious than the old facelift scars.  While elevating the cheek and malar tissues some augmentation of the malar prominence (cheek bones) is achieved.  The need for additional volume can be affected by adding autogolous fat to the procedure.  As a rule of thumb, we rarely, if ever, remove fat from the midface but frequently add fat back to replace the soft tissues we lose over time.

The next issue to be addressed is the blending of the cheek elevation with the lower eyelids.  These procedures are typically done together; that is lower blepharoplasty and midface lift.  The elegance and effectiveness of the midface lift sets up the rejuvenation of the remaining parts of the face.

Dr. Paul Howard

Read more about Dr. Paul Howard’s minimal incision face lift with no general anesthesia.